perfect planning
It's very tempting to "just do something" than plan it first, but a plan is like a map: you're unlikely to reach the right destination without it. Although you may not be a marketing professional the information you need to put a marketing plan in place for your business is probably already in your head right now. Lets' find out!
For a step by step guide to writing your own marketing plan, please download the Tricks of the Trade.
"Perfect Planning" Tricks of the Trade
For a list of marketing activities that you could use in your plan, click through to the Services page for a summary.
Planning in brief
A successful marketing plan needs at least three levels:
- Level 3: every possible customer you can think of.
- Level 2: groups/communities with a genuine interest.
- Level 1: people who will definitely buy and existing customers.
The pyramid above neatly illustrates the point. Keep this image in mind because to build your plan, you need to answer the following questions for each level:
- Who are your customers?
- What do they want from you?
- Where can you find them?
- When would they buy from you?
- Why would they buy from you and not someone else?
- How do they want to buy, practically?