partner marketing: level 2

"Partner marketing" is getting together with businesses that sell to the same customers as you do, where their products or services are complementary to your own. It's a great way to club together and share costs too.

Partner marketing is a simple and effective way to establish yourself as a prime supplier with your customers. Not only do they benefit from your products and services, they’re rewarded for doing business with people you recommend.

A typical partner marketing scheme involves two or more businesses who agree to recommend each others customers to the partner business (or businesses). The customer usually receives a reward in the form of a discount or other offer. It’s important that every company in the scheme is comfortable that its partners have a similar reputation to their own and offer a similar standard of service.