green marketing: all levels

Green has grown up. Once upon a time, people would pay a premium for a "greener" product or services. But in cost conscious times, green has got to pay its way just like everything else. People don't want to be penalised for trying to make a difference.

The good news is that "doing your bit" wins customers and saves money. Whether you rationalise the car fleet, review your energy supplier or recycle waste, the bottom line gets the benefit. And you get the choice - to pass the benefits on to your personnel and customers, or use it to squeeze through the squeeze. Maybe both.

When you're thinking about how to use the green agenda to your advantage, please be aware of this dynamic: customers are more likely to believe small/medium companies who say they're green than large companies. (Probably because large companies are associated with bureaucracy and lack of ownership).

No Nonsense can make sure that green means business for your business - large or small. Recommendations are usually from a marketing perspective, but generally include cost savings too. After all, it would be a shame to miss out on either, but inexcusable to miss out on both.