golden rules
Just like any other discipline, marketing has its own "Golden Rules". They're not rocket science and you don't need an expensive agency to put them into practice. No Nonsense's advice is to build them into every campaign to get the best results.
- Never do nothing. Your competitors will capitalise on your deafening silence.
- Plan your campaign first and include at least three separate activities running at the same time.
- Cost the campaign and find out what results you need to break even.
- Try to reach your potential customers as directly as possible.
- Measure each marketing activity to help decide which one works best.
- Keep your marketing activities going (unless your measurement shows it’s not working and you can’t fix it).
To be successful, a typical business will spend 25 – 50% of its time marketing itself. That’s a lot – which is why it’s worth getting right. Download more detail on the "Golden Rules" in the Tricks of the Trade document.
"Golden Rules" Tricks of the Trade