case studies and reference marketing: all levels
If your marketing budget needs to work harder at the moment, welcome to the V8 engine of marketing! Customer testimonials, case studies and referrals.
Sound simple? It is! "Reference marketing" is the most under-rated yet most effective type of marketing. Why?
In the last 40 years there’s been a fundamental shift in who we trust. We’re suspicious of politicians, leaders and other people in authority but we trust our friends, family and other people close to us. In a nutshell, the less someone has to gain, the more we value their opinion.
High levels of success, low levels of cost
Whether it’s a simple success story or a global referral scheme, prospects have a high degree of trust in “Mr Joe Bloggs” who says your company does great things for no other reason apart from that he believes it. Best of all, references cost very little and come in all shapes and sizes. A 50 word quote, 1,000 word case study, a telephone conversation between customer and prospect, or site visit are all types of reference marketing. Online, there are massive opportunities for references using blogs, comments, online forums and webinars.
No Nonsense is expert at creating reference materials and implementing successful schemes. They set you apart from competitors, win business and are unmissable when times are tough. For more information, please download the Tricks of the Trade.